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Top 5 Local SEO Challenges and Solutions for Enterprises

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Local SEO is one of the most important strategies for enterprise brands. By focusing on the local market, brands can improve their standing in search engine results pages (SERPs), attract new leads, and drive more business to their website.

Top 5 Local SEO Challenges and Solutions for Enterprises
Local SEO

However, getting results from your strategy can be challenging. There are a few common problems with enterprise local SEO that you’ll need to overcome if you want to see results for your business. We’ve listed the top 5 challenges below and provided some tips for overcoming them.

1. Lack of mobile visibility – 

According to Smart Insights, 47% of internet users access the web through a mobile device like a smartphone or a tablet. This means that the sites you visit most will be optimized for mobile browsing, but not necessarily your site.

If customers search for you on mobile and don’t see your business in search results, they will go elsewhere – possibly to a competitor’s site. To drive more traffic to your company and improve search engine rankings, you need to optimize your site for mobile users.

Here are a few things you can do to improve your mobile SEO: Include a “call-to-action” button on your site Make it easy for users to click through to your mobile site Place your contact information in a “contact us” tab Use icons and images to give users an idea of where to find certain features on your website Create a single, streamlined URL for your mobile site Make sure your website is mobile-friendly and use responsive design to maximize SEO success

2. Limited resources – 

Small businesses often don’t have a dedicated SEO specialist on staff. This means that marketers have to handle a variety of responsibilities in addition to SEO, which can make it difficult to manage all aspects of the strategy.

 Fortunately, there are digital marketing platforms available that can help. Some of the leading options include Moz Pro, BrightEdge, and SEMrush. These tools can help you monitor your website’s performance and identify areas for improvement.

 They can also provide you with access to helpful guides and articles that will help you make the most of your local SEO strategy.

3. Inconsistent use of keywords – 

Top 5 Local SEO Challenges and Solutions for Enterprises
Local SEO 

Many small businesses are strapped for time and have a limited budget, so they don’t always have the time or money to invest in a solid SEO strategy. As a result, they often don’t fully optimize their web pages for search engines.

This can lead to missed opportunities and lost sales opportunities. Keyword optimization is an essential part of any local SEO strategy, so businesses must focus on incorporating relevant keywords into their content regularly.

4. Lack of customer reviews – 

Reviews are crucial for local SEO because they are one of the factors that Google uses to determine search rankings. But many businesses don’t have a system in place to collect customer feedback. This can result in a significant loss of business because customers tend to trust online reviews more than personal recommendations.

Fortunately, several tools make it easy for businesses to solicit customer reviews from their customers. Yelp and TripAdvisor are two of the most popular platforms in this category.

5. Increasing SABs' and Marketplaces' Local Search Presence-

Not every local business brand has a physical location. Local marketplace brands such as Yelp, DoorDash, and Zillow, as well as service area businesses (SABs) such as plumbers and roofers, target local search queries but are not eligible to appear in Local Packs. This is because they do not have physical locations in their target markets.

Top 5 Local SEO Challenges and Solutions for Enterprises
local seo


As a result, they are missing out on a lot of potential clicks and revenue. This will not work for every brand, but for those with a suitable business model, establishing a "store within a store" at the location of a partner brand is a great way to increase local pack visibility.

FedEx OnSite services at Walgreens are an excellent example of how this can be done: Of course, if the lead value is high enough, you may want to consider opening physical locations in specific areas to rank well in the Local Packs.

As I mentioned earlier, enterprise brands can use an infinite number of local SEO tactics.

When implementing new tactics, make sure to test, measure, and iterate just like any other marketing channel.

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