In order to have the best Facebook Ads strategy, you need to have a solid split testing methodology. Ideally, you should split-test several creatives and target different places and audiences. Also, make sure to do delivery optimizations and only use one creative per campaign. Split testing is essential to your Facebook ads strategy and should be a core part of your advertising plan. If you aren't split testing, you are wasting money on ineffective ads. Image credit by Sajid Nazeer Create a movement on Facebook ads One of the best ways to boost your conversions is to create a movement on Facebook. Facebook users are constantly reminded to be nicer. You can do this by creating short-term Facebook ads or branding ones. Then, create a campaign around the best-performing ones. This way, you won't be stuck with the same ads over. However, to maximize the effectiveness of your Facebook ads, you should try to create a mix of the two. A successful Facebook ad should have powerful visu...